Ah, LinkedIn. The professional social network gets a bad rap as being a tool reserved only for the most serious of business people.

But a good LinkedIn profile can dramatically increase your chances of landing your dream job. And contrary to popular belief, it isn’t only a platform for marketers – it can be just as useful for those in healthcare and education.

Three ways LinkedIn can benefit your career:

  1. Increase your visibility

    LinkedIn allows you to set yourself apart from the rest of the pack by choosing exactly how you want to sell yourself to potential employers and clients. It’s essentially a tool you can use to market yourself for free! Make note of your strengths and experience in your profile, and use the article sharing and status update features to show off your industry knowledge (all the while increasing your credibility).

  2. Build your network

    ‘Networking’ isn’t a dirty word and can help anyone in any field. LinkedIn’s algorithm is a beast at scouting out contacts you may already know or have worked with based on your current network. It also provides a great opportunity to reach out to people you admire or would like to learn from, but haven’t met. Just make sure you add a personal message and explanation for why you want to connect in your invitation.

    Connecting with professionals in your field can lead to mentorships, job leads and more – so start sending out those invitations!

  3. Provide an educational resource

    Not only does using LinkedIn keep you up-to-date on your industry, it also lets you use your network for inspiration. From looking at other people’s career paths to guide your own to connecting with potential experts in your field who share great information through blogs and articles, or soaking up tons of shared knowledge in one of LinkedIn’s many specialty industry groups – the possibilities are endless.

LinkedIn isn’t just a website – it’s the missing piece to getting the job of your dreams. So it’s high time you took your career to the next level with this free and easy tool.

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